I built Heartbeat’s TikTok Creator community, growing the community from zero to 6,000 Creators in 4 months.
product management:
Heartbeat is a social marketing technology that connects brands with the Millennial and GenZ consumers, helping you build a community of eager brand loyalists and activating them to create scalable, trackable content campaigns on TikTok and Instagram. I worked with Heartbeat from the beta launch of their SaaS platform through their growth stage. We took the platform from zero to a million dollars in revenue with over 100 brands using the self-serve platform.
Designed, built, and implemented Onboarding flow
Partnered with VP of Product to spearhead SaaS product vision and roadmap
Collaborated with business development, engineering, and design teams to scale product
